Surely, Uni stands to do more with close to 4,7K theatres (out of 5,88K) being reopened by July 4th weekend. So why would the studio take a nice piece of DreamWorks Animation IP and send it the service? During a time when there were significantly fewer theaters open, Uni did $58.2M domestic and $168.1M on DWA’s The Croods: A New Age, which kicked off at Thanksgiving. The first Boss Baby during a pre-pandemic era in 2017 opened to $50.1M domestic, and finaled at $175M stateside and $527.9M WW. The recent move by Universal sends a lot of mixed messages at a time when exhibition is showing signs of rebirth, especially as we head into a weekend where Paramount’s A Quiet Place Part II and Disney’s Cruella (available to Disney+ subs at an extra cost of $29.99) is looking to fire up the box office.

The Boss Baby: Family Business will play on the two uppermost premium tiers of Peacock, which cost subscribers $4.99 and $9.99 a month the uppermost tier has zero commercials. “Families are at the heart of our decision today to make DreamWorks Animation’s The Boss Baby: Family Business available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,” Jim Orr, Universal’s president of domestic distribution, said in a statement, via Variety.'Puss In Boots: The Last Wish' Star Antonio Banderas On Making Puss 'More Human' By 'Valuing The Only Life That We Have' This is actually the first time a movie will have a premiere on Peacock and in theaters! While the streaming service offers free programming, this movie will only be available to Peacock premium subscribers, which costs $4.99 a month. In addition to hitting theaters, Boss Baby 2 will also simultaneously premiere on Peacock on the same day. The Boss Baby: Family Business‘ latest release date was set for September 17th, but now we get to see it sooner, and we’ll also have the choice of watching in theaters or at home!

The animated family flick will be hitting theaters on July 2nd, which is two months sooner than it was last set to be released. The upcoming Boss Baby sequel is getting a dual release!

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